Project Description:
Created a launch campaign for a product-based business addressing a real need/interest, featuring a prototype, logo, bus stop ad, billboard, and promotional merchandise.

Overview:
ELEV8 is a financial literacy app empowering young adults with essential money skills like budgeting, saving, and investing. With a game-inspired approach, it aims to 'elevate' users’ financial knowledge for greater independence.

Design Challenge:
The challenge was to build a friendly, motivating app experience that simplifies complex financial concepts, resonating with a young audience in a competitive app market.