Project Description: This project involves designing a food truck brand that goes beyond aesthetics by addressing its purpose, target market, and unique value. The goal is to create a brand that is not only visually appealing but also strategically positioned to succeed in the real world.

Overview: Daebak Chicken is a Korean fried chicken food truck that brings bold, authentic flavors to the streets. Specializing in crispy, flavorful fried chicken and popular Korean street food, Daebak Chicken offers a taste experience that stands out. With a vibrant and modern design, Daebak Chicken combines authentic recipes with a fun, welcoming vibe to create a truly memorable dining experience.