Description: I developed a multi-channel advertising campaign for Oreo centered around the theme of love and kindness, targeted towards young kids. This campaign included designing posters, bus stop signs, billboards, a website homepage, and social media ads, all with a new campaign focused on spreading love and kindness. The goal was to promote Oreo's brand and create a connection with a young audience based on shared values of embracing love and sharing kindness. 

Design Challenge: How do I create a simple but recognizable campaign theme?


Oreo Multi-channel Advertising Campaign

ROLE

Brand Strategy, Advertising

DURATION

March 2024 - April 2024 | 3 wks

TOOLS

Illustrator, Photoshop

TEAM

Solo Designer

WHY

School Project

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