Kristin Ess Rebrand

Description: Rebranding the "Kristin Ess Hair" hygiene product line to modernize its appeal to the target audience.

Design Challenge: How can Kristin Ess Hair be transformed into a modern, minimalistic brand through packaging and marketing?

Problem: While currently minimalistic, Kristin Ess lacks brand differentiation and personality. The packaging needs to reflect Kristin Ess's fiery personality and appeal to vanity aesthetics.

Solution: Redesign the logo to blend sophistication with personal charm. Create luxurious packaging with minimalist designs, elegant typography, and refined colors, catering to consumers and salon professionals alike.

ROLE

Illustrator, Brand Designer, Packaging

DATE/DURATION

Feb 2024 - Feb 2024 | 3 Wks

TOOLS

Adobe Illustrator, Photoshop

TEAM

Solo Designer

WHY

School Project

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